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1. Compile a list of six (6) new products. Consider tabulating television ads for new products that are aired during programs you normally watch. A trip to the grocery could probably yield your entire list, but then your list would be limited to consumer products.
2. Make a table with six columns labeled as follows: new-to-the-world products, new product line, addition to existing product line, improvement/revision of existing product line, repositioned product, and lower-priced product.
3. Place each of your new products into one of the six categories. Tabulate your results at the bottom of each column. What conclusions can you draw from the distribution of your products? Consider adding your results together with the rest of the class to get a larger and more random sample.
Assume the role of a firm trying to negotiate a lower transportation classification for a new product.
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Companies started by women differ from companies started by men in that:
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Identify what key features and functionality make these marketable (what is “good” about them)
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Summarize Michael Porter's views on strategy. Is strategy different from operational - effectiveness? Explain by including real life situations. Evaluate the role of leadership in strategic planning. Give examples. What are the limitations of formal ..
Refining estimates may be necessary for a number of reasons.
Describe the required elements of a simple logic model and key variables to make a generic logic model for comprehensive performance evaluation (CPE).
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