Reference no: EM132260487

Question: Read Case 12-1 "Stop and Shop-Scan IT!" and then answer the following questions:

- What is the benefit of the Scan It! data to Stop & Shop?

- What are some disadvantages, please be specific?

- How would you as the President of an organization assess the level of maturity of Stop & Shop's use of analytics?

- What concerns might shoppers have about their privacy?

Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week's assignment.

Your submission should be approximately be in APA format, three full pages, double spaced, running header, subheadings, in text citations and a reference list.Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

Discussion Questions:

1. What does it take to be a successful competitor using business analytics? What is the role of information technology (IT) in helping build this competence for the enterprise?

2. The terms data, information, and knowledge are often used interchangeably. But as this chapter discussed, they can be seen as three points on a continuum. What, if anything, in your opinion, is next on this continuum?

3. What is the difference between tacit and explicit knowledge? From your own experience, describe an example of each. How might an organization manage tacit knowledge?

4. How will the Internet of Things change the way managers make decisions? Give an example of a data stream from sensor data that you would like to monitor. Please explain why this would be beneficial to you.

5. How do social media analytics aid an organization? Give an example of a social media data stream and the type of insight that might be drawn from it.

6. Why is it so difficult to protect intellectual property? Do you think that the Digital Millennium Copyright Act is the type of legislation that should be enacted to protect intellectual property? Why or why not?

7. PricewaterhouseCoopers has an elegant, powerful intranet knowledge management system called Knowledge Curve. It makes available to its consultants and auditors a compendium of best practices, consulting methodologies, new tax and audit insights, links to external Web sites and news services, online training courses, directories of in-house experts, and other forms of explicit knowledge. Yet, according to one of the firm's managing partners, -There's a feeling it's underutilized. Everybody goes there sometimes, but when they're looking for expertise, most people go down the hall."" Why do you think that Knowledge Curve is underutilized?

Information related to above question is enclosed below:

Attachment:- InformationStopShopScanIt1.rar