What competitors are in the market

Assignment Help Management Theories

Reference no: EM133435449

Questions: In particular, the client is interested in recommendations which address the following:

What particular markets (countries and regions) and customer segments (types of customers e.g. private and public healthcare, private consumers) present opportunities for their technology and business (i.e. trends in sectors, social trends, technological trends)?
What competitors are in the market?
How can they position themselves compared to these competitors?
How can they articulate their core value proposition compared to competitors (features, benefits, implementation)?
What type of other applications may their products/software have outside healthcare?
What key partners/strategic alliances may help them leverage their positioning in the market?
Thoughts and ideas around their brand name 'The Magic Glass'

Reference no: EM133435449

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