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Question: Topic 1: Segmentation
Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.
Scenario: A new product service company's marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.
What is wrong with the marketing assistant's segmentation of the market? Explain.
Topic 2: Customer Loyalty
The customer decision process is shown in your text in Exhibit 6.3 in Chapter 6. But exactly how does the consumer experience effect loyalty? You will discuss these concepts in addressing the following:
What company has earned your loyalty and how did they earn it? (You can just put the general product instead of any company name.)
Answer in 150 words How many variables can be used on a line chart? a bar chart? what if you have more variables to display?
What is the standard deviation of demand during the lead-time period? (Display your answer to two decimal places.)
Still thinking of the product you identified: What are the points of parity for the particular product category? What are the points of differentiation.
How does personal selling contribute to the IMC effort? After you share your thoughts on this, what are the ways that sales reps are compensated?
Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.
Case- Managing Individual Behavior, Is this a model every business should adopt
Describe and evaluate the branding strategy for Starbucks. What are the main advantages and disadvantages of this strategy
Explain E-commerce unit and outline the formal documents needed to launch the new e-commerce unit
You are the Director of Marketing for Google's Android phone. Competition with Apple's I-Phone is affected by Apple's own retail outlets and franchises. Define marketing channels and channels of distribution
select an existing business that has recently launched a new product. you may also use your own company. consider how
Go to Proboards site, located here, and examine the Featured ProBoards Forums at the bottom of the landing page. Next, speculate on the manner in which a company could use such Featured ProBoards Forums for its social media marketing campaign
after completing this course you have decided to become an entrepreneur. you have a product in mind you want to
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