What communication strategies would be most appropriate

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Reference no: EM133420414

Case Study Background: Biocon India Group

  • What is the case study?
  • What is the company and what does it do?
  •  What is the main innovation idea the case study addresses?
  • Use the SARIE approach to outline a short business case for the innovation. For any SARIE components not readily evident in the case study, use your interpretation of it to address all of the components. 
  • What were the presenting causes or sources of resistance to change?
  • Which internal and external stakeholders would be most important to convert to advocates for the business case?
  • What steps would you take to transform the presenting causes or sources of the resistance?
  • What model(s) would be most appropriate to counteract the change opposition?
  • What communication strategies would be most appropriate to increase stakeholder support for the adoption and implementation of the business case?

Reference no: EM133420414

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