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Question 1) Perform a PESTEL and situational analysis first and then discuss if Italy is indeed an attractive subsequent international destination for VAUDE or not.
Question 2) How would you adapt the marketing mix (price, product, place - but not promotion) for the Italian outdoor market? Please fully justify your answer through the use of relevant and supporting academic theory but also based on the findings of the previous task.
Question 3) Discuss your branding and communication strategy for the Italian market (including SMART objectives). What communication mix are you going to use to achieve those objectives and how are you going to create awareness and forge a strong and positive brand image within a reasonable time frame? Use appropriate branding and communication models and theory to fully develop and support your answer.
the health care organization has been slow to utilize the balanced scorecard in marketing for a number of reasons. a
Is building "community" important in a virtual world? If so, what would you do to promote a sense of community among these team members
Question 1. Which of the following is one of the categories of manufacturing inventory?
Select one (1) moral philosophy (teleology, deontology, relativist perspective, virtue ethics, or justice) that has influenced the outcome of an ethical dilemma that you have witnessed. Provide one (1) example of the way in which this moral philos..
Reflect on how this introductory marketing course has changed your view of how the field of marketing works and What was the most surprising thing you learned?
In your opinion, which of pathos, ethos and logos plays the strongest role in how Nanosolar goes to market? Consider all the market forces
What is Costco’s business model? Is the company’s business model appealing? Why or why not? What are the chief elements of Costco’s strategy? How good is the strategy? Do you think Jim Sinegal has been an effective CEO? What grades would you give him..
Develop a simple innovative framework for a business concept of your choice using the five (5) key questions
Several employees who qualify for overtime are not being paid overtime rates.
What are the benefits of iDirect marketing for both the buyer and the seller? How would the business you chose have directly marketed its product or service ten years ago
What is the average annualized compounded return of a stock given the information below:
The newly appointed U.S. National Sales Manager for a U.K.
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