What colors are used, Look at the camera placement. At what

What colors are used

Reference no: EM132535723

Question 1: What is your first impression? Think of five adjectives to describe the ad.

Question 2: Are there people in the ad? What gender? What race? What do the people look like (young, old, stylish, etc.)? What are their facial expressions? How about their body language?

Question 3: Look at the camera placement. At what angle was this taken (high, low, neither)? At what distance (close-up, medium shot, long shot)?

Question 4: Look at the lighting. Does it appear to be natural or artificial? Is it concentrated, diffused, or spot lighting? Are certain parts of the ad highlighted while others are not? If so, how big are they?

Question 5: What colors are used? Are they bright? Black and white? In sharp contrast to each other? Has color saturation been used- which color?

Question 6: Look at the arrangement of the ad. What is in the foreground, middle ground, and background? Are there any objects (things, not people) in the ad? Where are they placed? How big are they? Is there any repetition in the ad?

Question 7: What interesting body language, facial expressions, hair, make-up, or clothing do you notice?

Question 8: If the ad has text, how does it look? What kind of font is used? Is more than one font type used? How big is the text? What color is it? Is more than one color used? What does the text actually say? What does the large text say? The small text?

Reference no: EM132535723

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