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Question: The state church in Iceland is the Evangelical Lutheran Church. Just over 92 percent of the population class themselves as being Lutherans, but not all are practicing members of the church.95 Another 3 percent belong to other Lutheran groups. Less than 1 percent of the population are Catholic. Some still follow the ancient gods from the Norse sagas. What coercive norms would you expect in Iceland as a marketer?
Why do many companies fail to develop products
Which law should apply to the case-the law of South Dakota, where the contract was made; Missouri, where the injury occurred; or Arkansas, where the contract was ultimately to be performed?
Compare the major tools used in consumer sales promotion with those used in trade promotion. How would you adapt these tools for a global sales promotion?
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