What characteristics should the sources of the message have

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Assignment: Rowan University wants to set up a program to discourage drinking and drunken driving among undergraduate students. Using your knowledge of social influence and persuasion, advise the administration on each of the following:

What characteristics should the sources of the message have? Why? What can be done to make the sources most effective?
What types of messages will be most effective? What kinds of messages should be avoided? Be sure to discuss the possible uses of fear and attribution strategies.
When answering a and/or b, you may find it helpful to discuss how the functions that drinking attitudes serve affect your choice of a persuasive strategy.

Reference no: EM133316704

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