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What characteristics might lead some pages to be used widely

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Problem 1: Many companies have created corporate Facebook pages/groups. From your experience, are those pages well-utilized? What characteristics might lead some pages to be used widely and what characteristics would lead them to be abandoned? How might a company motivate customers to interact with it using social networking technologies? How would the organizational and IS strategies need to change to increase the effectiveness of this social business strategy?

Reference no: EM132768700

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