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What characteristics make up a capable consumer

Assignment Help Marketing Management
Reference no: EM133561116

Questions:

1. What characteristics make up a capable consumer?

2. Why might an advertiser seek to create a desire?

3. What's the difference between deceitful advertising and direct falsehood?

4. What are some purchases that are typically made within a consumer ethics of caveat emptor?

5. Why might someone want advertising to be everywhere?

Reference no: EM133561116

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