User Account

All Pages

What characteristics differentiate stars and cash cows

Assignment Help Marketing Management
Reference no: EM133202530

Discussion Post: Creating Consumer Value

Option I: Sustainable Competitive Advantage

Choose four different companies for the following questions:

• Give an example of an organization that you believe builds customer value through product excellence. Justify your answer.

• Give an example of an organization that you believe builds customer value through customer excellence. Justify your answer.

• Give an example of an organization that you believe builds customer value through operational excellence. Justify your answer.

• Give an example of an organization that you believe builds customer value through locational excellence. Justify your answer.

Option II: Boston Consulting Group Matrix

• What characteristics differentiate stars, cash cows, question marks, and dogs in the BCG market share/market growth matrix (Exhibit 2.6 in your text)?

• Now it's time to put the BCG Matrix into practice... imagine you are an entertainment talent agent the representing 20 celebrities listed below. Your job is to do a portfolio analysis of your celebrity roster. Choose a total of four celebrities (1 celebrity for each quadrant of the BCG Matrix) and explain WHY you put them there. For example: John Smith would be a cash cow because he... Again, you will need to develop your explanation for each of the 4 celebrities.

• Next, you are being given a hypothetical $10 million to publicize your talent roster. You need to divvy up that cash and determine how much you will put behind your 4 choices in part b. You will have to explain your reasoning as well. (These are the questions facing marketing managers, so it's nice to have a little practice here!). Spending nothing on your dog is not an option.

CELEBRITY LIST:

1. Cardi B
2. Lin-Manuel Miranda
3. Beyonce
4. Blake Shelton
5. Justin Timberlake
6. Robert De Niro
7. Ariana Grande
8. Matt Lauer
9. Kendrick Lamar
10. Lady Gaga
11. LeBron James
12. Charlie Sheen
13. Miley Cyrus
14. Lizzo
15. Carrie Underwood
16. Oprah Winfrey
17. Nicholas Cage
18. Lil Nas X
19. Britney Spears
20. Will Smith.

Reference no: EM133202530

Questions Cloud

What is entrance point for data to enter into the data lake : What is the entrance point for data to enter into the Data Lake? List three things and describe each, that take place in the Apply area
Analyze the marketing mix variables : Describe the competition, and how they are addressing this target market. Analyze the marketing mix variables.
Which selection criterion is the most critical in hiring : Organizations must find the best candidate for a job among a pool of many applicants. Which basic selection criterion do you feel is the most critical in hiring
Cause of the increase in types of crimes : 1. Domestic terrorism is on the rise and particular groups of individuals and organizations, such as Muslims, Blacks, abortion clinics and today the FBI, are be
What characteristics differentiate stars and cash cows : What characteristics differentiate stars, cash cows, question marks, and dogs in the BCG market share/market growth matrix (Exhibit 2.6 in your text)?
Determine how your current place of work could benefit : BUS 310 Strayer University Assignment - Business Discussion - Determine how your current (or future) place of work could benefit from a diverse workforce
How is a personality disorder defined in the dsm-5 : How is a personality disorder defined in the DSM-5? How many clusters of personality disorders are there? What are the names of the clusters, and which personal
Use of global positioning satellite : The use of global positioning satellite (GPS) technology to locate a vehicle, and radio frequency (RF) technology to triangulate a vehicle's position is common
Post-indictment lineups : Question 1: In which case did the Supreme Court hold that the accused must be provided with counsel during post-indictment lineups?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd