Reference no: EM131992813
Question: Overview: After reviewing a synopsis of a digital advertising campaign, you will summarize the goals, execution, and results of the campaign.
Prompt: Select one of the campaigns below and address the following topics:
1. Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?
2. Solution: What was the solution?
3. Audience: Who was the target audience? What channels were used in the campaign?
4. Media Plan: Work backwards to deconstruct the brand's media plan. What types of content were used in the campaign?
5. Results/KPIs: What KPIs were used to measure success? What were the results of the campaign?
6. Recommendations: How could they improve or extend the campaign further?
Campaign Options: Choose one of the campaigns listed below.
7. GE Unimpossible Missions
- GE Embarks on "Unimpossible Missions" Like Saving a Snowball in Hell
- GE Launches Campaign Featuring "Unimpossible Missions"
8. Taco Bell
- Taco Bell's Content-First Ad Approach
- Taco Bell Takes Early Adopter Approach to Digital to Drive Sales
Guidelines for Submission: Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.