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Problem A. Clearly identify the firm's channel members
Problem B. Describe the current state of the channel (its structure, members, allocation of channel functions, ability to meet target customer segments' demands for channel benefits, misalignment analysis, and power and conflict characteristics).
Problem C. What channel functions are performed at what levels?
Problem D. Evaluate channel member's capability to provide service outputs efficiently.
Problem E. If achievable, provide cost by each channel member in the existing channel system.
Problem F. Any gaps in service outputs desired by targeted end-user segments, such that the service providers can add necessary new channels or revise existing ones to address any shortcomings
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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