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1. What channel contact strategy can you recommend for in bound communications in your organization?
2. Which kinds of reference groups are marketers typically concerned with? Discuss the differences between and utility of each of these groups
3. What are the main three types of organizational buyers? How are they distinct from one another?
4. Apply the 5 I's of identification, individuation, interaction, integration, and integrity to a website with detailed examples.
Compare and contrast Kotter’s eight-step change management model with the three step model proposed by Kurt Lewin
Provide an example of how a company's service culture has assisted you as a customer (select a company not already covered by another student). Please list the company, its mission statement, a brief description of the interaction, and your comment a..
A plant manager is considering buying additional stamping machines to accommodate increasing demand. The alternatives are to buy 1 machine, 2 machines, or 3 machines. The profits realized under each alternative are a function of whether their bid for..
Explain how would you see the executive champion, the chief technology officer also the product champion working together? Could the same individual play all of the roles.
Based on your Internet research, discuss two or three of the best ideas that an interviewee or a current employee might use to negotiate better pay and/or benefits. How might you use them in your own negotiations?
Strong growth as a result of the increased population of computer fanatics from the new electronics firm has a 55% probability.
What is the value of the value chain? Explain. Explain how to create and sustain competitive advantage.
Describe Kelley's effective followership. Describe how a leader might utilize the Kelley model of followership to assess follower effectiveness.
The Olde Town Microbrewery makes Townside beer, which it bottles and sells in its adjoining restaurant and by the case. It costs $1,700 to set up, brew, and bottle a batch of the beer. The annual cost to store the beer in inventory is $1.25 per bottl..
Is the New York Times Paywall working? ?How would you evaluate the current Paywall compared to prior ones?
Determine how well the mission statements match up with the elements on the checklist and rewrite the mission statements to better reflect the checklist.
Create your own definition of corporate social responsibility (CSR). Who are the stakeholders in your current organization that should be involved in the planning and implementation of a CSR initiative?
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