Reference no: EM133453287
Assignment:
1) Management Changes: What changes would you suggest regarding the overall management and corporate governance of GM? This includes the issue of duality and the background/experience of the top people in GM.
2) Brand Strategy: What changes would you make to their brand strategy? Show the specific brands that you would use (based on the brand logos provided to you below) and their market position vertically high to low (with any comparable price positions side by side). Keep in mind you cannot do what they actually did do subsequent to the case; by definition this is the wrong answer.)
3) Models: What number and types of models would you carry by brand (categorized as sedans, sports cars, crossovers, as well as compact and full size trucks and SUVs. This is best done in a table of Brands and Models.
4) Market Segments: How do you believe that this brand strategy would constitute an effective segmentation strategy against competitors, i.e., Toyota, Honda, and Nissan? (Refer to their segmentation schemes in the GM Intro lecture material.)
5) Marketing Mix Changes: What other changes would you make by marketing mix area (price, promotion, place)?
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