What changes in the market environment did

Reference no: EM133662951

Case study report

Purpose:

Assessment Structure

Part A: Draft
Select the organisation and prepare an outline of your work across the first four questions. It is expected that this part will have no more than 500 words. Part A (10%) is due in Session 4 and you will receive feedback in the following week.

Part B: Final Case Study Report
The content of Part A must be incorporated into Part B - Final Case Study Report (in the Appendix only)

For this assessment, you should focus on the questions asked and illustrate the analysis with appropriate and relevant examples, arguments and theoretical frameworks to demonstrate your mastery and knowledge of the subject matter.

Thorough background research (analysing the questions based on relevant topics in this unit, models and frameworks along with strong arguments supported by credible and relevant sources) will assist you in achieving a good mark for this assignment.

The assignment should include a minimum of 10 (ten) references from textbooks and refereed or peer-reviewed academic journals and, additionally, a minimum of 5 (five) relevant references from newspapers, business magazines, industry white papers, company reports, credible websites or other information sources.

Please avoid unknown and unreliable websites as well as commentary and opinions from unknown and non-expert commentators.

Questions
What changes in the market environment did your organisation exploit? What is their sustainable competitive advantage?
Who are their key competitors, and what are their current and future objectives, strategies, and capabilities?
What are your organisation's dynamic marketing capabilities and marketing assets and what resources do they require to succeed?
What is your organisation's competitive position, and how is the industry in which your organisation operates segmented?
In your opinion, what factors will impact their success in the future?

Reference no: EM133662951

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