What changes has Netflix made to its Korean drama

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Reference no: EM133215648 , Length: Word count: 1000 Words

Assignment - Nextflix Employees on Globalization Market Strategy Questions

Interviewee - Netflix employee

1. What changes has Netflix made to its Korean drama content to adapt to the global market?

2. Apart from the content changes, what are Netflix's other strategies to increase subscribers' willingness to subscribe?

3. How does the production of localised content outside the US play a role in the globalisation strategy?

4. What are the advantages of using Korean dramas in the globalisation strategy?

5. Apart from Korean dramas, will you continue to develop content from other regions to attract subscribers?

Reference no: EM133215648

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