Reference no: EM133357370 , Length: word count:900

Assignment - Situation Analysis

Company/Brand Selected (Mitsubishi Mirage, MSI Technology and Gaming, Nordstrom, or Rogaine)

1. Customers
Who are the current customers/users of the brand? Include information related to the segmentation variables listed below in at least two substantive sentences for each item below. (NOTE: DO NOT say "ANY, ALL, EVERYONE" you cannot target everyone, you must be specific)
Age Bracket:
Gender:
Income Bracket:
Education Level:
Lifestyle:
Psychographics (Interest, Hobbies, Past times):
Buying Behavior/Price Sensitivity:
Customer Satisfaction/Loyalty:
Values (What the customer values overall in life):
Other items you would segment up on (optional):
What changes can the company/brand expect in the futurefrom the customers? How can the company/brand better serve its customers today?

2. SWOT Analysis
Create and list 3 original strengths you have identified in your personal assessment of the business and two substantive sentencesfor each identified strength:
1.
2.
3.
Create and list 3 original weaknesses you have identified in your personal assessment of the business and two substantive sentences for each identified weakness:
1.
2.
3.
Create and list 3 original opportunities you have identified in your personal assessment of the business and two substantive sentences for each identified opportunity:
1.
2.
3.
Create and list 3 original threats you have identified in your personal assessment of the business and two substantive sentences for each identified threat:
1.
2.
3.

3. Collaborators
Discuss the company/brand's current partnerships in at least two substantive sentences. Create a new partnership you think may be a good for the business/brand to undertake in at least two substantive sentences. (Note: leading competitors would not be feasible).
Current Partnerships and the discussion on them:
Proposed NEW Partnerships and the discussion them:

4. Competitive Analysis
Who are the main competitors? Label the top three competitors and discuss in at least two substantive sentences per competitor examining how each competitor is different from your business.
Competitor 1:
Competitor 2:
Competitor 3:

5. Recommendations
Create three (3) key recommendations regarding the future direction of the company and discuss each recommendation in at least two substantive sentences, being sure to discuss why you have created each strategy and why you think each should be undertaken.
1. Recommendation #1:
2. Recommendation #2:
3. Recommendation #3: