What changes can the company expect in the future

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Reference no: EM131522045

Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions

Company Selected Amazon:

1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

What do the customers buy/use?
[Insert response]

What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.

2. Company
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?

3. Context
Define thecurrent business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

4. Collaborators
Define the business partnerships.Does the company/brand have any current partnerships?What other company/brand may be a good partner for them?

5. Competitors
Who are the main competitors?

6. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?

Attachment:- Assignment Template.rar

Verified Expert

There is no doubt in the fact that Amazon is a leading retailer across the globe. Some of the widely used products of Amazon include books, music CDs, DVDs, videotapes, software, apparel, consumer electronics, baby products, gourmet food, beauty products, groceries, industrial & scientific supplies, health and personal-care products, kitchen items, watches, jewelry, gardening items, sporting goods, musical instruments, tools, toys & games and lastly, automotive items.

Reference no: EM131522045

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inf1522045

7/13/2017 6:03:48 AM

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len1522045

6/8/2017 1:30:35 AM

Please no copy and paste in the template. I choose Amazon this time. Payment method to use another credit card. Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.

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