What changes are occurring in nondisposable razor category

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Reference no: EM133204454

Assignment: Interoffice Memorandum

Whether the assignment is Student or TEAM this assignment involves making a written presentation (formatted as MEMOS TO MANAGEMENT) based on Harvard Business Cases. Students should consider the method (described above) in conducting and reporting on their analysis. The cases may have supplemental data in a spreadsheet; analysis of this data should support any conclusions.

Case Study: Clean Edge Razor: Splitting Hairs in Product Posotioning by John A. Quelch and Heather Beckhan.

INTEROFFICE MEMORANDUM

TO: Jackson Randall, Product Manager, Clean Edge
FROM:
SUBJECT: Clean Edge's Introduction & Industry Analysis
DATE: February 5, 2020

1. Identify Audience, presenter, date, and KEY ISSUE

2. Provide an executive summary (key Issue, Analysis, Recommendations and expected outcomes)
3. Define the problem or opportunity to be analyzed

4. Develop a relevant and balanced analysis (note SWOT and PEST are insufficient, but a good place to start)

5. Identify 3 viable alternative solutions

6. Analyze alternatives in context with defined criteria

7. Selects a recommended alternative and discuss issues related to implementation.

Answer these questions if they are relevant

I. What changes are occurring in the nondisposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge?

II. How is the nondisposable razor market segmented? Examine consumer behavior for nondisposable razors?

III. What are the arguments for launching Clean Edge as (i) a niche product and (ii) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendations?

Reference no: EM133204454

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