What challenges would be faced by trying to emulate

Assignment Help Marketing Management
Reference no: EM132901027 , Length: 4

Scenario

You are an HR professional at a large teaching hospital with responsibility for the areas of employee talent development and employee experience (sometimes called employee perspective). The hospital's mission is to integrate a broad spectrum of clinical care, teaching, and research, with special emphasis on the health of children and their families, for two states on the east coast of the United States.

Recently, you have observed high rates of turnover across a number of occupations. Licensed practical nurses, radiologist technicians, surgical technicians, pharmacy technicians, medical assistants, laboratory technicians, and dietitian assistants are at the top of the list of people your hospital cannot keep. You have been conducting exit interviews and talking to current employees about what the areas of concern are that could be influencing the high rate of turnover.

As it turns out, another hospital in the area that has been aggressively recruiting new employees. The hospital is associated with a medical school and an external physician assistance program. They are using a completely new employee experience approach that includes:

  • Advancement opportunities through joint university and technical certification programs.
  • Cross-field rotations.
  • Tuition assistance.
  • Scholarship programs for entry into the physician assistant program.
  • Work time for physical fitness.
  • Co-located complimentary daycare for second and third shift staff.
  • A gourmet cafeteria.

These benefits are part of what the private hospital calls a comprehensive work-life career-investment program for employees. Your institution has a legacy cafeteria and nothing that mirrors the other hospital's employee experience program. Additionally, recent engagement surveys indicate that employees are not getting the career guidance from team leaders and supervisors that they think they should. Several surveys of employees found that they felt they are not valued or considered part of the organization and that "only doctors and RNs really mattered."

Question 1: Analyze, from a competitive standpoint, how proposed recommendations address the HR challenge faced by the hospital.

Question 2: What is the scope of the differences between your hospital and its competitor?

Question 3: What would it take to emulate the competitor's programs??

Question 4: Describe key factors considered to support the major effort and cost it would take to enact changes in organizational culture, which could be embraced by employees.

Question 5: What challenges would be faced by trying to emulate the competitor's programs?

Question 6: What would the risks be by not addressing the differences between your hospital and its competitor?

Question 7: Explain how to mitigate cost of current turnover and the loss of institutional knowledge that is affecting treatment quality.

Question 8: What is causing the turnover?

Question 9: What actions can you take to address the issue?

Question 10: Describe programs you would introduce to improve the employee experience.

Question 11: What are the different parts of your programs?

Reference no: EM132901027

Questions Cloud

Describe current organizational culture at maud organization : 1. Considering Maud as a manager, what style best describes her leadership? Give examples where she demonstrates the style you describe.
Was this internal promotion or outside hire : Was this an internal promotion or an outside hire? What social factors led to this leader's successes or failures when implementing change initiatives?
What are the main points of the article : What are the main points of the article? What information in the article supports these main ideas?
What is the appropriate test statistic : Consider the hypothesis statement shown below.
What challenges would be faced by trying to emulate : Describe key factors considered to support the major effort and cost it would take to enact changes in organizational culture, which could be embraced
Organization through direct contact or personal experience : Gather information from people in an organization through direct contact or your personal experience.
What are the types of sales communications : 1. What are the types of sales communications? What are, for you, the three most important aspects in the sales dialogue? Why?
What is employee experience from the employee perspective : What is the employee experience from the employee's perspective? The employee experience is when an employee considers their work more than just a job.
Evaluate why change needed to occur : Evaluate why this change needed to occur. Discuss how this change impacts the company on a global scale. Discuss how this change impacts employees.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd