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What caused the frustration among the country managers

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Reference no: EM13870815

1. IC Companys was a decentralized organization, where each label had its own brand director. Henrik Theilbjørn wanted to create a supportive environment that would give each brand more freedom and a chance to develop its own universe and subculture.

a. What were the two major issues concerning the brand-focused and decentralized organization?

b. What caused the frustration among the country managers?

c. How could experiences be shared and best practices disseminated without compromising the uniqueness of the brands?

Reference no: EM13870815

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