What category of integrated marketing communication

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Reference no: EM133573669

Assignment:

Gaetane is a marketing manager for a children's toy store, Kid Mastermind Toys. Kid Mastermind Toys has low prices which parents appreciate and also have a ball pit in their stores for kids to play in. They have 10 stores across the GTA and the chain donates 1% of all sales to children's charities. The following short answer and essay questions relate to Gaetane's experiences in marketing. Gaetane decides that she is going to write to the local newspapers about Kid Mastermind Toys' recent large charitable donation in the hope that they will write about it.

1. What category of integrated marketing communication is this an example of?

2. Is this tactic more efficient for Gaetane to short-term drive acquisitions or loyalty with her campaign? Explain why.

Reference no: EM133573669

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