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Assignment:
Gaetane is a marketing manager for a children's toy store, Kid Mastermind Toys. Kid Mastermind Toys has low prices which parents appreciate and also have a ball pit in their stores for kids to play in. They have 10 stores across the GTA and the chain donates 1% of all sales to children's charities. The following short answer and essay questions relate to Gaetane's experiences in marketing. Gaetane decides that she is going to write to the local newspapers about Kid Mastermind Toys' recent large charitable donation in the hope that they will write about it.
1. What category of integrated marketing communication is this an example of?
2. Is this tactic more efficient for Gaetane to short-term drive acquisitions or loyalty with her campaign? Explain why.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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