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Question 1: Watch the "Unhappy Customer" video found in the LEARN section this week. What is the most important element of this case study specific to customer relationship management? Was the customer's reaction justified in this example? Provide a rationale for your answer.
Question 2: Has either a positive or negative customer service experience impacted your purchasing behavior? Provide a rationale for your answer.
Attachment:- unhappy customer.zip
How technology would have been instrumental in the process, to include finding the customer. How the Sales Process was implemented.
Create a report displaying the customer records using multiple tables. Identify the primary keys in the tables you are reporting on, and show the results of your report
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What are the measures that you will utilize to promote your website to your target market?
When a customer calls, they get a voice system and then it directs the customer to a live person. You also provide a chat experience with a live person
Pulse was launched after test marketing in a few cities. How important is test marketing in the confectionery industry? Did the test marketing delay.
imagine that you have been hired as the database administrator for a local department store. the department store has
In what ways is technology changing the nature of customer service and service offerings? Provide an example to support your opinion.
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
More emphasis on selling and advertising in the marketing department era.
Discuss and analyse the stories using appropriate marketing terminology and concepts, and applying marketing frameworks, tools etc. if/where relevant. The analysis should be your own, not simply reproducing analysis contained within the news stori..
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