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YourFire, Inc., is a small business owned by Curt and Julie Robards. Based in Brisbane, Australia, YourFire manufactures and sells a lightweight camping stove called the YourFire. Curt, who previously worked as an aerospace engineer, invented and patented a burning nozzle that enables the stove to stay lit in very high winds—up to 90 miles per hour. Julie, an industrial designer by training, developed an elegant folding design that is small, lightweight, easy to set up, and very stable. Curt and Julie manufacture the stove in their garage, and they sell it directly to their customers over the Internet and via phone.
1. What can YourFire do to ensure they stay competitive? HINT: Look at the Five-Component framework of an information system.
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