What can you glean from news reports about mcdonald

Reference no: EM133237813

Case: McDonald's is scrambling trying to meet the changing needs of consumers. These include millennials who prefer healthier products, customers who complain about long wait times in the drive thru, and competitors who offer burgers made to order. In response McDonald's has made a number of major changes. It is reducing the size of its menu to reduce the amount of preparation time. They have introduced a new kiosk where customers can build their own burger. In addition, McDonald's has worked hard to reduce its turnover by increasing average employee age to the high 20s and implementing wage increases and more paid time off.

Given the facts from the case, what can you glean from news reports about McDonald's, what do you think is going on? Specifically, how do corporate strategy and wage/benefit decisions either support or conflict with each other?

Reference no: EM133237813

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