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Case Study The Glen Pub - Mike Clark
Case Study Questions and Issues
1. How can Mike and his new public relations employee generate more local customer business in the off-season?
2. What can they do to entice residents of neighboring communities to drive 10 to 35 miles for an upscale dinner?
3. What type of advertising and promotions might increase local community traffic?
4. What other information is necessary to make advertising and promotion decisions?
Attachment:- Case Study.rar
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