What can the organization do to reach its onsite

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Reference no: EM133649374

Question: For this assignment, please select either a church or a school that has both strong online and face-2-face presence. Research and write a 1000-1200 word paper comparing and contrasting (showing similarities and differences) on-site and on-line operations from a marketing-perspective. Your paper should address the following questions: Carefully identify the target market for online vs on-site consumers using the 4 segmentation strategies discussed in class. How are the 2 target markets different? Compare and contrast the products/services offered by the church or school that meets the on-site and on-line segments. Pay specific attention to unique product/services available to either online or F2F consumers. What additional products/services can the company provide to increase value to face2face vs online consumers? Compare and contrast how the company of your choice promotes itself to each of the on-site or on-line segments. What explains the differences in the way the company is reaching online vs on-site consumers? What can the organization do to reach its onsite consumers better (aka additional promotional activities)? What can it do to better communicate to online consumers?

Reference no: EM133649374

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