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What can promotion accomplish

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Reference no: EM131652671

1. In order to avoid paying slotting allowances, a manufacturer can _____.

invest in a "pull" strategy

invest heavily in R&D to develop meaningful new products

refuse to pay them

All of these are correct.

None of these are correct.

2. What can promotion accomplish?

stimulate sales force enthusiasm for a new, improved, or mature product

invigorate sales of a mature brand

increase on- and off-shelf merchandising space

increase product usage by loading consumers

All of these are correct.

3. The promotional incentive _____ changes a brand’s perceived price or value.

Permanently

Temporarily

Positively

Concurrently

always

4. All of the following are possible objectives of social media campaigns except _____.

enhance public relations

explore social media

offer deals

launch a cause

elicit consumer-generated stories

Reference no: EM131652671

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