What can marketing managers of small businesses logically

Reference no: EM133617191

Question: TV and cable are good at grabbing attention, but it can be very expensive. Radio or print media can be less expensive than TV or cable, but it is weaker at attention grabbing. Similarly, newspapers are flexible for their short lead times, but they are poor at reproducing message details such as color. In contrast, magazines are good at reproducing message details such as color, but they are not as flexible as newspaper for they demand longer lead times. Based on the above-mentioned media characteristics, what can marketing managers of small businesses logically conclude?

Reference no: EM133617191

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