What can marketing decision support systems

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1. Why do Chief Marketing Officers need the MDSS? What can marketing decision support systems (MDSS) do that the marketing information systems (MIS) cannot do?

2. A 2013 study by the Journal of Patient Safety reported that premature deaths associated with preventable harm is estimated at more than 400,000 per year; 200,000 occurring in hospitals. Discuss three patient safety measures that can prevent harm/death in health care settings.

3. Identify 3 terms/concepts from the list below and describe how they illustrate the way in which humans were handled/considered during the events surrounding the Challenger disaster (Human Relations & Human Resources approaches). Terms/Concepts: Maslow’s Hierarchy of Needs Managerial grid Theory X & Theory Y Hawthorne studies & effects

Reference no: EM132289543

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