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CASE STUDY SCENARIO
The college at which you are currently studying this subject wishes to extend its use of Social Media to interact more effectively and efficiently with current and future students. In particular, the Marketing Manager wishes to increase the number of enrollment in current courses that cater to students in the 18-35-year old age group. Potential students live in both Australia and overseas.
The Marketing Manager has allocated a budget of $500 per month for the following financial year.
Accessing the college's website is a starting point in understanding the college's business. For example, its philosophy, policies, and courses available. Hard copy materials (e.g., brochures) and surveys (interviewing students) will also assist your research. Investigating similar colleges or organizations will provide additional valuable information about the Australian Vocational Education market.
QUESTION:
What can be the OBJECTIVES for researching social media trends over the past 5 years relevant to the Case Study Scenario?
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