Reference no: EM133239040
Assignment - Publix Supermarkets Inc Case Study
Case - Publix Supermarkets, Inc. (Hint - The first five chapters of the Hitt textbook contain great information to help with your response to these questions.) Reminder - select just two of the questions below and give in dept answers. Be sure to have at least 2 references.
1. Select three competitors of Publix in Richmond, Virginia. Compare and contrast Publix against each of these competitors in Richmond, Virginia, to get a sense of the industry environment.
2. Based on your analysis, what is Publix doing right that gives the firm a competitive advantage? What could Publix learn from competitors?
3. What Business-Level Strategy is Publix using? Describe at least four tactics it uses employing this strategy. What are some of the risks of this strategy?
4. In 2003, Publix was a first mover in offering a grocery delivery service, called Publix Direct, but the new service failed. Now that competitors have recently succeeded with this service, Publix is trying again. Do you think Publix will succeed or fail? Explain your answer.
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