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Linda's foot is a shoe outlet that sells sports shoes and stylish footwear. It's shoes are premium priced - they are 10 percent higher priced than the same shoes sold elsewhere. Yet it commands a leading market share among sports shoe chains. Some of the reasons for this are its broad product range and its customer support. It offers a shoe- fitting service for people with special needs like wide feet, flat feet, and its stock of extra-large sizes. The service involves analyzing foot pressure patterns using specialized equipment. This however takes up extra space in the outlets and has been questioned by a Marketing Consultant. Of late Linda foot 's profit unit margins have been dropping though it has improved its market share and its profits adjusted for inflation are steady in the past three years. Strategy consultant is called in to articulate a strategy for Linda's foot.
Question 1: What Business level strategy is Linda's foot currently following:
Select one:
Option a. Cost Leadership
Option b. Growth
Option c. Differentiation
Option d. Related diversification
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