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What business-level strategy is he most likely to pursue

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Question: John has been working as a coffee barista for over ten years and has gained substantial knowledge of how the coffee industry works. He wants to open his own shop and believes that he can drive his costs down lower than those of any competitor without sacrificing quality. What business-level strategy is he most likely to pursue, and which key cost driver will most likely help him achieve success? What are the specific risks associated with using John's selected businesslevel strategy?

Reference no: EM133598314

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