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Situation
• Harley Davidson (HD) is an iconic US motorcycle manufacturer that has been in business since 1903.
• Around June of 2018, HD made public their plans to change their manufacturing footprint.
Questions (Long Answer)
1. What was the decision HD announced in June? Why was it controversial?
2. What is the rationale for HD to make this decision? What business factors influenced this decision? What critical success factors (CSF) are at stake?
3. Who are the stakeholders in this decision? For each stakeholder, how do you think they view this?
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