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Marketing Management Assessment
There are two topics and students need to discuss any one topic in detail, good structure and demonstrate deep knowledge of that topic, at least 10-12 references.
Topics:
1. Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?
2. What brands and products do you feel successfully speak to you and effectively target your age group? Why? Which ones do not? What could they do better?
Index and referencing will not be counted in 1500 words.
Australian student, total 1500 words. There are 2 topics out of which you need to write on any 1 topic, Do anyone but try to pic the best you can do. This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Requirement: There are two topics and students need to discuss any one topic in detail, good structure and demonstrate deep knowledge of that topic, at least 10-12 references. Index and referencing will not be counted in 1500 words.
Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified, discussed and critically evaluated. Clear, balanced evaluative argument supported by a broad range of relevant theories. Theories and examples critically evaluated and selection justified. Good evidence of original thought and insight. Development and evaluation of innovative models/theories. Bibliography includes at least 10 relevant references from good sources i.e. journals rather than internet/social media. Very clearly presented. Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion.
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