What branding strategy from the brand relationship spectrum

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Reference no: EM133318942

Assignment:

From Hot Wheels at Mattel: Reinventing the Wheel & Hot Wheels at Mattel: Launching the Mixed Play Experience(harvard business case studies). answer each question.

How will you choose to brand the product(s)? What branding strategy from the brand relationship spectrum should Mattel use(sub-brand, house of brand, endorsed brand, branded house)?

Reference no: EM133318942

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