Reference no: EM132220832 , Length: word count:900
Assignment -
Project AIM: To enable you to realise a project which integrates contextual perspective, research, problem solving, planning and organisation, evaluation, analysis and reflection, and practical, technical and presentational skills.
The specific brand can be of your own selection, ensuring that it enables you to produced a fully researched and supported investigation
Need the 7 questions answered as a brief overview for the research proposal for this topic. The Brand is Next Plc.
1. What brand have you identified for your FMP?
2. Where do they sit in their market? Identify at least 3 competitors.
3. Who is their current customer? Create a customer profile.
4. Identify a piece of theory to support your FMP proposal.
5. Analyse the impact of the Mckinsey report on your chosen brand -
6. Conduct a mystery shop, how well does their website navigation function?
7. Identify the impact of discounting and stock out for your chosen brand between Sept - Nov 18.
Attachment:- Assignment Files.rar