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Assignment:
Pick a brand that you believe has successful store design and provide examples of the factors that make it so. Is it visually appealing or unique when compared to competitors? Is their VM aligned with their messaging, and does it enhance the customer experience? If possible, include an image so we can see the layout!
In your opinion what brand could improve upon their store design in order to enhance their customer service?
Create a magazine article which incorporates research and writing for a particular audience and medium that utilizes skills in creating information graphics
choose an industry you have not yet written about in this course and one publicly traded corporation within that
1.according to maslows hierarchy which basic needs does the patagonia culture meet? what would it be like to work at
What impact could such negative publicity have on the organization? Describe a service failure or recovery account from a customer on the Web site.
Does marketing reflect the needs and wants of consumers or does marketing shape consumer needs and wants?Explain in detail with an example.
How many times should each of the two media be used to obtain maximum exposure while staying within the budget? Use the graphical method to solve.
Your personal stance on corporate and civil responsibilities for proper waste disposal practices and recycling.
Why has Dell been successful at building a social media program? Can you build a top-down Dell corporate brand with a decentralized social media structure
Discuss if Apple will succeed without Steve Jobs. Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
View the brief case outline with regards to trends in Medical Tourism. create the mental mapping and core brand associations as described in the text.
Create a presentation based on the Week Four Persuasive Messages Part I assignment. Apply the principles of designing effective slides discussed in the textbook as you develop your presentation
Explain How does e-business affect a company's strategy and what must a company do to transform its strategy when it decides to transform into an e-Business
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