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What bidding strategies air france should use for google us

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Reference no: EM133569626

Question: What bidding strategies Air France should use for Google US campaigns? (Explain why as well) AND . For an agency such as WPP -If the existing business model needs to change, what would the agency's business model look like? (NOTE: current data and metrics to what they can provide. Consider future opportunities from the programmatic ads class)

Reference no: EM133569626

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