What benefits would be achieved by each approach

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Assignment: 300-500 words please follow instructions of the assignment

This course in quantitative methods is intended to provide a valuable tool in your toolbox of professional skills when you are dealing with real-world decisions. Much of your training will emphasize qualitative methods as a primary approach to understanding organizations, but there is a time and a place for each method. Based upon your desired outcome, many research questions can be approached by either a qualitative or quantitative research method. It is up the researcher to determine which method to use, as each method provides different information to address the research question.

Scenario: An organization has struggled financially against a very competitive product market and needs to change or shut down. Discuss the following:

• Suggest an appropriate qualitative and quantitative approach. What would be the advantage of each choice?

• How would each research methodology help the organization survive?

• What benefits would be achieved by each approach?

Reference no: EM132797821

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