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Assignment:
Marketing strategy for Levis Flex Jeans
The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return?
1. Value Proposition: What benefits will the product promise to deliver? Answer the customer's question of "Why should I buy your product rather than a competitor's?"
2. Segmentation: segments to be targeted, then reviews customer needs and factors in the marketing environment that may affect customer purchasing.
3. Differentiation & Positioning: Describe the D&P . based on competitors analysis and based on the table , how would you differentiate your product/service . How should you position yourself in the mind of consumer ( You can come up with a positioning statement ).
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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