What benefits might a global alliance bring

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Question: Read Jakada's (2014) article on building global strategic alliances. What steps should the exporter take to ensure success when forming an alliance? What issues might arise when forming an alliance? What benefits might a global alliance bring.

Reference no: EM131952195

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What benefits might a global alliance bring : Read Jakada's (2014) article on building global strategic alliances. What steps should the exporter take to ensure success when forming an alliance?

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