What benefits does the sponsor receive from this arrangement

Assignment Help Management Theories

Reference no: EM133341961

Case: Select a sport organization (not a player) and one of their sponsors that you believe form a good fit. To make sure you do not select the same sport organization or sponsor as a classmate, place the two organization names in the title of the discussion thread. Each classmate should select a different sport organization and sponsor, and it should not be an example from the book. Answer the following questions:

Why do you believe this is a good match between the sport property and the sponsor?

Beyond name recognition, what benefits does the sponsor receive from this arrangement?

What evidence of activation is there?

Include the organization's website (URL) in your post. Include the sponsor's website as well if there is evidence of the sponsorship on the page.

Reference no: EM133341961

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