What benefit do customer receive in return for the sacrifice

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Reference no: EM131938291

Read "Planet Fitness: Pricing for Success, " on pages 459-460 of the text.

Thoroughly answer the following questions:

What benefit do customers receive in return for the sacrifice they make when buying a membership at Planet Fitness?

How does this benefit-sacrifice ratio give Planet Fitness a competitive edge in its industry?

Given its pricing strategy, why is it essential for Planet Fitness to continually attract new customers?

Do its high-end pricing competitors face the same need? Why or why not?

Reference no: EM131938291

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