What behavioral bias has aj fallen victim to

Reference no: EM131309380

AJ pays full price to view Batman: The 20th Iteration at the multiplex. After three minutes of viewing, he realizes that the movie is worse than anything he could be watching on TV at home. Yet, he stays to the end, "... because I paid $9 for the ticket." What behavioral bias has AJ fallen victim to? Explain.

Reference no: EM131309380

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