What began drastically changing marketing research industry

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1. Explain the meaning of the statement that "marketing research industry thrives off derived demand."

2. What began drastically changing the marketing research industry in the 1990s? Why?

3. What was identified as the leading challenge facing the marketing research industry in the 2007 Confirmit industry survey? Why?

4. Some critics claim marketing research is viewed as a commodity. Why?

Reference no: EM131277129

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