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WILD PLANET
SUMMARY
Wild Planet is more than a toy company; the company thinks of itself as selling a positive play experience. Its products are more than just toys; they are created to make kids think, take them outdoors, and explore the world around them. To keep innovating and creating more toys that are attractive to kids, the company continually does market research. In fact, it interviews and works with more than 5,000 children per year, executing ethnographic and exploratory research.
So what makes a toy successful? According to Wild Planet, being the schoolyard buzz is the best product developers and marketers can ask for. With thousands of toys competing for attention, a winning product needs to be so successful that kids will tell their friends about it. These successes are found only because Wild Planet focuses on obtaining feedback from their consumers every step of the way.
DISCUSSION QUESTIONS:
1. What basic principles does Wild Planet adhere to in their product development?
Please include citations in your answer
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